The landscape of the food and beverage industry is vast and ever changing. We have the knowledge and experience to identify and define what will make you stand out in a crowded industry. From conception to execution, we strategically develop your brand story and identify what sets you apart from the rest.
We work with you to design a press kit that includes company history, fact sheet, press releases, bios, and photos to capture all the media worthy elements. All marketing collateral is designed and used consistently throughout all your materials to clearly define who you are and share your brand message.
This is important, you want to be remembered.
We know media. We have years of food and beverage experience and strong relationships with key media contacts across all media platforms including print, online and broadcast. This gives us a deep understanding of their audiences and what they want and need to make a story come to life. We don’t just send out a mass press release and call it a day. We thoughtfully craft each pitch to be relevant to each media outlet and create a story that stands out so producers and reporters want to cover your story. Your story is worth telling and we know how to tell it to create a buzz that lands you successful coverage.
Strategy Factory also takes the time to work with and train our clients on how to interact with media by developing key messages and talking points to ensure each interview goes smoothly.
We promote and create events that grab attention and gets your company/brand media attention and coverage. We can promote an event you have coming up or create a timely one that will build awareness to get you noticed within the community.
Our out-of-the-box creative thinking can bring your paid media to another level. Not only can we design your next advertising piece, but we will review proposals and negotiate on your behalf. We only place ads where it makes the most sense and meet your audience where they are. Our goal is to drive business back to you and measure the return on investment. This stretches across print, social and direct mail pieces. We know the community and exactly where to leverage these opportunities.